Dealing with ‘Video Call Stress’ in Your Small Business


As a small business owner, you’re likely familiar with the draining feeling after a long day of video calls. This phenomenon, often called ‘Zoom fatigue,’ isn’t just in your head – it’s a real challenge backed by science.

Researchers from Austrian universities conducted a study involving EEG and ECG monitors to understand the effects of video conferencing. They discovered that brain activity associated with stress and concentration intensifies during video calls compared to face-to-face interactions. This means those endless virtual meetings are genuinely taxing your focus more than traditional meetings.

The study also noticed changes in heart rate variability, signaling increased fatigue during online meetings. Though the participants were university students and the setting was on-campus, the insights are valuable for everyone, including you, running a small business.

Video conferencing can be more demanding than in-person communication, affecting everyone, not just young students. So, how can you, as a small business owner, leverage the advantages of video conferencing without overwhelming yourself and your team?

  • Opt for Varied Communication Tools: Utilize platforms like Teams, Slack, or even emails. These tools can reduce the need for constant video interaction, giving your team the flexibility to respond at their convenience.
  • Schedule In-Person Meetings When Feasible: Whenever it’s safe and practical, arrange face-to-face meetings. They offer a personal touch and a much-needed break from the digital realm.
  • Understand Your Team’s Preferences: Have open discussions with your team about their preferred modes of communication. Some might excel in video calls, while others could favour written communication or phone conversations.
  • Keep Video Meetings Concise: When video calls are necessary, aim to keep them brief. Avoid scheduling them back-to-back and ensure there are breaks between calls to prevent burnout.

Remember, the key is finding a balance. You don’t need to abandon video calls entirely, but rather adapt your approach to communication that suits your small business environment. This balance will help keep you and your team productive and motivated.

Need assistance in selecting the right tech tools for your business? Feel free to reach out for tailored advice.

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